100 More Ways to Increase Sales
For Your Business!
Part 2 of 10
Limited Time Only
Use time limits on your offers and promotional materials. This is toencourage action to be taken by your potential customers.
Fear or pain of loss
The fear or pain of loss is a very powerful sales-boosting tool. Emotions such as these can be stimulated by products that increase personal security, personal safety, personal safety or health. Make yourpotential customers feel that if they don’t get your product or service now, they will miss out on something.
Pitch to local publications about your business by sending letters covering topics related to your product or service. Add an extra edge to your pitch by connecting your product or business to some current event that is making waves in the market. This helps you to gain wide exposure as your name and business will be printed together with your letter if it gets published and you will be perceived as the expert in your field.
Long Term Advertisements
If you are buying advertisements, buy those that last for months. Some examples include, magnetic signs for cars or vans, car decals, putting signs on truck tailgates and rear windows, stickers on T-shirts, design the outside of the brochure to be permanent and the inside for future changes etc.
Business cards, letterheads, brochures and packaging materials are to be examined to be first class but they do not necessarily need to be expensive.
Your business card can often be the first impression a potential client has of you. Research and see what your competitors are doing and best them with yours. Give your business cards to business associates who might be able to promote your business, to everyone you meet and you could even put one in every letter you send out.
People remember your kindness. There are many things you can be grateful about, someone who refers business to you, reliable suppliers etc. You can thank people with a special offer, make a personalized thank you card, phone phone call, discounts, flowers, dinner or even a commission.
Business Cards for All Employees
Your employees will be proud to leave the business cards you print for them customized with their names with every customer and every prospect. They may even pass cards to their friends and relatives and your name will be in many more places.
Follow the successful
Identify the winners in your industry and analyze their marketing strategies. Pick out the ones that you can use to improve on them and adapt them to your own business.
Organize Parties / Events
Send out party invitations to clients and friends and plan an event to demonstrate your product or service. Make the buying process easier for your customers by eliminating all the long complicated payment methods. Let the media know about that you are unveiling interesting new products.
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