100 More Ways to Increase Sales
For Your Business!
Part 4 of 10
Put yourself in your customers’ shoes
Don’t assume something to be important to you works the same for yourcustomers. Always put yourself in your customers’ shoes and look at it from your customers’ point of view, not the company’s. The rule is “take care of the customer and he’ll take care of the company“.
Go the extra mile – give your customers more than they expected
Go the extra mile to surprise your customers with more value beyond what your product or service offers.
Talk to suppliers and vendors
Get competitor information from your suppliers and vendors. By building a relationship with them, they might, unknowingly, give you crucial information about your competitors’ future plans through casual talk. Alternatively, you can buy the stocks of your competitor’s company if it is public-listed. As a stockholder you will receive all their annual and quarterly reports.
Know the demographics of your sales area
Knowing the demographics of your target audience is important because only then will you get ideas about how to market your product or service to them. You can get such information from local newspapers by asking them for an advertising rate kit. Some other places you can research are the local chamber of commerce, the city planning commission, the public library or local TV and radio stations.
Subscribe to industry magazines
Get a list of magazines from your public library. Subscribing to trade magazines related to your industry help you keep up with the what’shappening in your industry.
Subscribe to magazines that help your business self-esteem
Immerse yourself with positive business messages by subscribing to magazines that help build your business self-esteem. Read the success stories of entrepreneurs and business people.
Join Organizations that can help you
Join organizations that support your industry. You can find the list of such organizations at your local public library or online. Go for conventions organized by those organizations and network with the people who are in the same industry as you to exchange business promotion and marketing ideas or strategies. There is always someone at these meetings who can help you succeed.
Matching a competitor’s offer
Offer a better deal for a shorter time. Limit your irresistible offer and you will still drain off a lot of his customers on a busy sale day and you will be perceived as a better place to do business.
Have the knowledge of your clients’ special needs at your fingertips
Have a spreadsheet to keep track of clients’ requests for special services and products and whether you can meet these requests. With this information, you can track interest in new products or services that you should offer.
Be sure to include you contact details on every single communicationscollateral your company sends out so that customers can easily search for your contact when they need to. You can print your company name, address, and fax number on all materials including, packing slips and invoices. Use this to create a helpdesk: http://www.surefireoffer.com/VIPDS/index.html
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