100 More Ways to Increase Sales
For Your Business!
Part 5 of 10
Find out more about your customers
Having that personal touch beyond business always puts you advantageous in the minds of your customers. Learn more about your customers beyond just the business they are in. Pay attention to news about your customer and let them know you read about them.
Be an expert
Becoming an expert positions you as an authority in your field. That may significantly decrease your competitors’ strength. You can offer seminars that establish your company as an expert on the topic. Seminars also help you build better relationships with your current customers, attract more prospects, and increase your company’s exposure. The strategy is to choose a topic with broad appeal among your client and prospect base. After the seminar, follow-up with attendees by mail or in person.
In this technological age, most of us don’t write letters anymore. However, truth be told, letters are still as effective as a means of communication because they always reach the intended audience. Sales letters actually help to enhance a company’s professional image, help avoid misunderstandings and often make a sale. Get this copywritingcourse to write awesome sales letters: http://www.copywritingsupremacy.com/
Listen to your customers
Your customers can give you the best information you need to know about them by asking questions. Therefore, pay close attention to the questions new customers ask you. Armed with the knowledge about what your customers’ questions are, you can let these customers know that you will solve the problem with no hassles or problems.
Use personalized post-it notes to promote your company
Design and create personalized post-it notepads to promote your company. Every office uses post-its and they stick them to everything. Due to the fact that they use your post-its everyday, it is the case of repeated advertising. If they have a problem you can solve, your name and number are right there stuck to the page for them to contact you.
Categories of customers
Categorize your customers into different groups. The criteria to include isprofitability; time spent handling orders and special requests. With these categories you can develop a plan to focus much of your time on the most profitable customers.
Marketing – The battle of perceptions
In the battlefield of marketing, perception of your company, brand, product or service wins over everything else. Therefore, it is more important to work on the branding of your company, product or service than on the product itself. Don’t get me wrong, your product does have to deliver good value but more time should be spend on marketing the product to increase sales for your business.
Ignore the competition
Sometimes, we are too concerned about our competitors and we forget about everything else. Believe first, with confidence in your vision, don’t worry about your competition.
Be tenacious in your vision
The only failure is when you quit. Setbacks are the necessary evils in every business, they aren’t failures. Be determined in whatever you are doing by keeping your eye set on your vision.
10. Tips for magazine advertising
It is proven that a two-page spread attracts about one-quarter more than a one-page ad. A full-page ad attracts one-third more readers than a half-page ad. With regards to illustrations and photos of the product advertised, people tend to respond better to images showing the product in use rather than those that show the product only. Pictures of people in ads attract more attention than those without.
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