100 Ways to Increase More Sales For Your Business! Part 5November 9, 2013
100 Ways to Increase More Sales For Your Business! Part 8November 9, 2013
100 More Ways to Increase Sales
For Your Business!
Part 7 of 10
46% of all Americans have purchased something by direct mail. Direct mail will be mail sent directly to targeted subscribers who are interested in your product or service. The mentioned subscribers are people who should buy your product based on your product position and their past buying behavior. This means that your message is reaching a target audience that has demonstrated that they have a definite need for your product and a history of buying it. Learn more about direct mail here: http://www.provenpostcardsystem.com/special/
Magazine or Newspaper Special Inserts
Most publication houses publish special inserts for magazines or newspapers they produce. It can be an annual affair. These special inserts or sections are usually on topics of local interest, example Bridal Fairs, Real Estate Home Shows, Craft Fairs etc. These sections usually have a larger readership than the regular publication. Hence, having an insert ad can generate more business.
Many companies count it a necessity to have ads placed in newspapers. The placement of where your ad appears in the paper can have a dramatic impact on how successful it will be. There are certain sections in the newspaper that people love to read and placing your ads there will increase your ads exposure.
Newspaper Ad Design
You might hear from the newspaper publisher that you can save money by getting them to design an ad for you. However, this is often not advisable because newspaper designers have to meet deadlines and in a short amount of time they are not able to produce quality high converting ads. Even though it may cost a little more, have a professional design your ads.
Save design costs
To save costs using a professional designer, get him or her to create your logo, text for upcoming events, etc and you pay one fee for all the pieces and assemble the pieces needed for each ad you place. If you require ecovers, this could come in handy: http://www.indigitalcover.com/
Make you ad blend into the newspaper to look like just another news article, with headlines and columns. Although the word “advertisement” is required to be placed at the top of your ad, that can be easily overlooked by the reader if you use a catchy headline and an attention grabbing first paragraph.
Service or Business directory
List your business in the service and business directory. This is available in some newspapers. Do check with the local publishers about this option.
A scan ad is a small classified ad that is placed once with a member paper of the State Newspaper Association and appears in hundreds of newspapers in that state.
Send a copy of your business’s latest news to any trade organizations you belong to for them to include the news in their magazine or newsletters.
Send Thank You Card
Send a thank you card or letter to the media personnel you liaised with toget your business on the publication if you do get an article printed about your business. Include that you would be pleased to be the source in any future articles on your subject.
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