100 More Ways to Increase Sales
For Your Business!
Part 8 of 10
Respond to a news story regarding your business or industry
If the newspaper publishes a negative story about your business or industry, counter it with a press release that shows the positive side of the story. The more controversial the topic, the more it may spark a positive article with your company portrayed in a positive light.
Look for other platforms
Your local newspaper is not the only print option. If you’re doing business out of your local precinct, there may be other better advertising options that are more economical and reach more customers. Find such publications and subscribe to it for research.
Invite reporters for first-hand observation
To help reporters, bloggers or writer get a clear idea of what youraverage work day is like and how your business works, invite them to spend the day or part of a day with you. This is so they can have a complete story for their publication.
Have a product that simplifies life
People are always on the lookout to simplify and make their lives more convenient. Therefore, having a product or service that saves time or makes life easier may be more important to some customers than saving money.
If you can provide daily or weekly information people need, get it out through your local radio station.
Get serious shoppers to visit your virtual sales room
Create an easy to navigate virtual sales room and update it frequently with the latest information. Place your company’s new product information on the site.
People make buying decisions on the web
Shoppers on the internet are not just “window shoppers”. Statistics showed that 71% bought at least one high ticket item they researched on-line. Users ring to enquire about high ticket items offline.
Speed up the loading of your web page
The most frequently cited reason for leaving a particular site is the slow downloading time. Hence a faster loading of your site may potentially increase your product or service being seen.
Know the reasons why people go online to buy or make buying decisions
Consumers go to the internet to be informed, not to be entertained. They go to your site to find out more about your product or service. Eighteen percent of high ticket items go on-line first when planning a purchase, 69% report Web site info is a crucial factor in their final purchase decision, and only 15% go on-line to compare prices.
Bring visitors back
Create value-adding extras to make your site a must-visit for the latest breaking news and update it frequently. You can provide industryupdates, gossip, trends and forecasts. This will bring visitors back and motivate them to spread the word on the Internet grapevine.
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