The shocking but true fact is that business owners hire marketing consultants they should not be hiring. Running a business for you can be stressful and difficult enough without having to worry about fixing the damage their marketing consultants advice and work did. One way that a lot of people think about searching for a marketing consultant is through an agency. It is true that making one phone call to an agency and letting them find the marketing consultant for you is easier than doing it yourself, but there is no assurance they are going to find the right marketing consultant for your business.
Agencies have a list of marketing consultants and other professionals in different price ranges. Their main concern is looking to get you the highest paid marketing consultant because they will get a nice commission. They often try to get your entire budget gobbled up so that they can move on to the next business. Your business comes in second and their profits come in first. There are some reputable agencies out there that do get the marketing consultants discount their price to the agency and then charge you a set fee with there profit in the fees. The Bottom Line is that You should be the number one priority not the agency.
Some people see professionals on television talking about ther services. A lot of people actually hire actors and extras to be in the commercial just so they can show someone having results. Have you seen those cheesy looking commercials that do not even use company names or they use abbreviations of names of satisfied customers or clients? The truth is that you should put a lot of weight on their actually ability to back up their claims and statements. The true marketing consultant will bring to the table a lot of good ideas and show you easy ways to implement them in your business.
Some people actually think they can just read a book and are ready to become a professional in their field. Are they giving you advice from experience or are they throwing ideas out to you and hope one of them works? Make sure that the person actually knows what they are talking about and can give you ideas of how to start putting the action plan in place. If you speak with a marketing consultant who has started, ran, sold or maintained a business, then they would know more than a marketing consultant who just read about business functions in a book or magazine.
One thing that is definitely wrong with a lot of marketing consultants out there is that they actually charge for a consultation. This is so unfair to many business owners. How would you feel if you spent money on a consultation with a marketing consultant and all you talked about was him? That would be a waste of money. The marketing consultant that knows what it takes to have business owners achieve success, will be interested in learning about your business and what you are doing now. This way the marketing consultant can come up with a unique game plan and strategy that is right for your business, not the same old thing for any business. It is true that no matter what type of business you are in, Your True Business is Always Marketing. Since you are taking the time to speak with or work with the marketing consultant, the time you spend should be worth your investment and you should walk away with the satisfaction of knowing that the right marketing consultant will help your business grow through sure fire marketing strategies.